Marketing in the Metaverse: Wait & Watch or Test & Learn?

Futurists, innovation leaders, crystal-ball gazers are all giving us their take on the Next Big Thing. The Metaverse is going to be a trillion-dollar economy by 2030. Be there or be left behind. All this for a technology that has been around for several years in the gaming space but is yet to have a commonly agreed definition. An alphabet soup of techno-babble that is currently more promise than possibility.  Web3 (will evolve but is not necessary to enter this new world). Immersive Go to the post [...]

The Post-Pandemic World

The Post-Pandemic Punctuated Equilibrium The last two years is nothing short of a once-in-hundred-year external shock. Think about the radical macro-evolution post this pandemic. Darwinian theory saw evolution as gradual, incremental, and multi-generational. Later studies showed that rapid evolutionary change can also happen through acute and unexpected external shocks – leading to another steady-state: “punctuated equilibrium” (For example, changes in sea temperatures caused sea Go to the post [...]

What TIme is it?

As a child I played a game with my grandmother (she was born in 1900). When asked for the time she looked at the sun and was always right within a ten-minute accuracy. Artificial time like 10:42 did not make sense to her. Of course living in Chennai India (latitude 13° N) simplified things for her.

 

My first watch was a quartz Seiko and I suddenly felt all grown-up! When I tried to pass on this experience to my teenage kids, I was rudely rebuffed. They do not need a watch they said - they Go to the post [...]

An amateur dabbler. Interested in many things. An expert in none.